My Squishy Little Dumplings
My Squishy Littles is a WowWee toy brand that launched in 2021. For the launch, I designed merch and print materials that were included in the promotional influencer package to spread brand awareness on Instagram. This package created anticipation for My Squishy Littles’ animated concert event with Nickelodeon.
Child toy influencers were encouraged to share their promo package
on Instagram and beyond to spread excitement for the launch.
on Instagram and beyond to spread excitement for the launch.
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