Corona Hard Seltzer
The Corona Cocktail Book supported the launch of Corona Hard Seltzer in 2020. I sourced photo talent, assisted in the recipe creation process, art directed the photo shoot, and laid out the design for the hard cover recipe book. Brightly colored backdrops, unique shadows, playful layouts, and clever croppings allow readers to easily digest the recipes.
Photography by Alex Wallbaum
Drawing inspiration from Corona’s classic branding,
I created a paleta cart for Corona Hard Seltzer
product sampling. Along with the cart, I designed
correlating bar signs and coolers to carry on
their new, eye-catching subbrand.
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