Amazon Prime 

Collection Campaign








In ideation with Amazon’s digital agency, I pitched and designed a campaign for a Halloween movie collection on Amazon Prime Video. For this campaign, I decided to curate and display a collection of films that elevates the lush legacy of femme horror.













For the first visual style for this campaign,
I opted for high contrast to quickly capture the eye.
The minimal layout harkens back to
the classic and vintage design themes
that all of the collection’s films feature.




















For the second visual style for this campaign,
I featured a textured background paired
with punchy condensed type. For the type’s color,
I chose a lower contrast hue of the blood red
that was central to the campaign.












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